Creating professional looking product photographs.
Do you really need a professional looking product photo? Surely your skill and craftsmanship of the product will shine through?
No, not if you want to successfully sell your product to the general public anyway.
9/10 consumers have decided NOT TO BUY something on-line because the photography wasn’t good enough.
Source: Eposure.com Attitude towards photography survey.
Think about it.
We live in a virtual world, we spend more money on-line now than at any other time. When we buy something lovely, we want to see what it looks like clearly, before we decide to buy.
These tips are intended to start you thinking a lot more about your product photography. It doesn’t matter what type of camera you have, you can still take great product shots with a little know how, time (!) and creativity.
Tip No. 1
- Before you even pick up a camera, think about how your product benefits and enhances the life and style of your potential buyer.
- How could you show this in a photograph? Is it pretty handmade bars of soap, hand-stitched goodies or beautiful sun catchers?
- I LOVE browsing home catalogues to see how they style a shoot and a favourite is the Cox & Cox one.
- Take a look at Etsy & NOTHS as well as other relevant marketing to see how competitors style their shots.
Tip No. 2
- What’s the one word or phrase you would use to describe your style?
- One client immediately told me that her style was ‘Fresh’.
- So in the shoot we worked towards creating that feel in her images by using lots of white and green and lots of window shots.
- Your style could be ‘Cute’, ‘Chic’, ‘Fun’ or ‘Country Cottage’ Take time to write down some words now and see what you come up with.
- Now you have an idea of what style you want to achieve and thoughts on how it would fit into the life of your buyer, what’s next?
LIGHT. Let there be light!
- It’s free and we all have access to it every day (usually!)
- Switch off the flash on your camera. ‘On camera flash’ makes for awful lighting of your products and should be avoided.
- Windows let in a gorgeous amount of light but be very careful what kind of daylight you use.
- Avoid harsh, strong sunlight. Cloudy days are perfect for product shots.
- On the days when it is very sunny, try and filter the light by using a large piece of plain muslin fabric or a big sheet of plain paper at your window (use sticky tape to hold it in place or ask someone to hold it!).
- This is usually strong enough to shade your products but thin enough to still let good light in through your window.
- Net curtains work up to a point, but be aware of any patterns that could cast shadows.
- Use ANY PART OF YOUR house with good light – even if it’s the loo!
- We are not looking for major room sets here, just access to GOOD light.
- Of course, if you need a kitchen look or bedroom look then it may be better to use that room, if the light enables you to.
- Conservatories and tall french windows are good places to start. If the weather is good enough you could set up a little spot outside (try and use a shady spot).
A story telling shotpart of the 'making of' series
Tip No 4.
- Take your product to the light not the light to the product.
- Try and photograph your product as close to the light source as possible.
- Distracting backgounds? If you can’t hide or disguise it, then make sure your product is a long way IN FRONT of your background so that it softens and blurs nicely and is less distracting.
- Use white paper or fabric to bounce light so that your product appears evenly lit.
- Objects placed off centre can make a more pleasing composition but this isn’t a hard and fast rule.
Tip No. 5
- Tell your product story.
- Is it a handmade toy for boys? Hint at this with subtle colours, or ‘boyish’ props in the shot – even just a part of a prop in the image can ensure that the subtle reference will be picked up..
- With personalised suncatchers, we used a gorgeous handmade teddy which was pretty and a touch girly to show they look lovely in a girl’s bedroom window.
- With this seaside framed print we used driftwood and shells as props.
- Remember to demonstrate the lifestyle benefit of buying your product in your image ‘story’.
'Fresh' Product ThemeHandmade glass
Use of 'Subtle' PropsA hint of a prop in the corner
She sells, sea shells....A print enhanced with shells!
Tip No. 6
Here’s one I made earlier…
- Use anything that helps, even if it is old washing up liquid bottles and the inside of a loo roll!
- Need a table at just the right height to reach the window? Pile books up and then cover with a pretty cloth – who’s to know?
- Love the wrapping paper you saw last week and think it would make a fabulous prop – use it.
- Paint a bit of old wooden panelling plain white so it is simple and yet adds a bit of texture and interest or use old books, cases and even baskets.
- You don’t need to spend a fortune on the right equipment.
- Adapt what you already own, borrow something, it doesn’t matter as long as it works for you and your products.
- DIY product photography doesn’t have to be expensive – you are already creative. Simply use that imagination to create the right look for you.
- Most items don’t move, and as natural light is being used a tripod or a method of keeping the camera still such as propping up on books etc. during the shot is essential.
- To avoid camera shake from pressing the shutter button, focus the camera and use the self timer instead.
- The macro setting will allow great close up shots as it helps you get really close to your product. The setting symbol is usually a tulip/flower.
- Portrait setting (not the face detection!) it usually has a head as the symbol. This will make sure that your main focus is the product and everything else will be nice and blurry.
- If you own a DSLR then I recommend a 50mm prime lens. It creates beautiful ‘cinematic’ style images because of its shallow depth of field.
- Exposure Compensation. Over expose your shots by a couple of stops (dots on the line) You’ll need to dig out your camera manual but you are looking for something like this on screen:
Cheat!Create a bit more light
You are looking to OVER expose your shots to make them brighter so slide the indicator towards the plus sign. Play around with this setting and see what works best for you.
Pssst, you are ‘allowed’ to use your camera on auto!! So, you make brilliant products but can only just about switch the camera on. That’s OK, really – no-one will know!
Just make sure your image is in focus and set up as in the tips I have already mentioned.
Digital means we can experiment until we get it right. Put aside some photography time and just do it!
Have fun and I wish you lots of success with your shots! Let me know how you get on and if you have any questions please feel free to email me.
Product shoot – Step – by – step
- Choose your light source, props and background if relevant.
- Gather your products.
- Here, I have used a large wooden chopping board, a piece of IRONED spotty fabric and a kitchen window.
- Arrange your product in the light, how you want it to look.
Take the shot
I decided there was too much shadow, so, I placed a notepad in to reflect the light.
I have done no editing to these images.
For those who are interested the settings were:
Canon 5D mk11 DSLR – 50mm lens
f1.8, ISO 100, Shutter speed 1/125 – 1/160
Over exposed by 2/3 of a stop. Download our product shoot step by step guide.
We’d love to see your product shots after following our tips. Come and ‘Like’ us and post some on our facebook page.
Enjoy that? Learn even more with our Take Better Photos on-line course available
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